As a gamer, I seem to recognize characters that have long since fallen off of the proverbial totem pole. It’s a shame because I have had many memories of these old mascots and I recalled their games being quite fun as well. One such character has seemingly fallen from grace for no reason whatsoever has got to be Sparkster. For those of you, who don’t remember this particular character from the 16-bit era of video games, just know that online marketing needs to be used to help him come back.
Sonic the Hedgehog was the character who seemed to start the trend of animal characters with attitude during the early to mid-90′s. While there have been many failed attempts by other companies to emulate the formula, Sparkster managed to stand head and toes above all the others. I believe a good portion of his was because of his design; the opossum wore a jetpack-laden suit of armor and wielded a sword, which only helped the “Rocket Night” persona. His likability was, to say the least, ingenious.
If someone like Sparkster was so likable and his games were so enjoyable, why is it that he seemed to fall off of the radar as time went on? Many people believe that the character simply didn’t get catch on with audiences but I don’t this to be true. In fact, Konami’s quality of games seemed to drop to various degrees and without any real commitment to the character, it seemed like he was doomed to fail. It’s sad to see because he was a breath of fresh air from the personalities we are used to seeing in games.
However, it’s not like Sparkster’s character has to remain done and over with forever. In fact, I’m sure that online marketing could help him come back to prominence, especially in the eyes of a younger audience. His appearance is one that is akin to a Swiss army knife, since he not only has the ability to strike enemies with his sword but he can fly about with the use of his jetpack as well. It’d be easy for a digital marketing firm the likes of the fishbat to highlight his strengths and build up a brand based on them.
Sparkster’s popularity is certainly at a low point but that doesn’t mean that everyone has totally forgotten about him. On the contrary, a few years ago, the game simply entitled “Rocket Knight” was brought to the digital platforms. While it’s a game that I view more as a small dedication piece than a platform for a reboot, it shows that people still care. As an old-time gamer myself, there are more than a few like mascots that I would enjoy seeing somewhere down the road.
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